What is the aim of your behaviour change project? Having a clear aim will assist in developing a plan for your project to see if it makes sense. For example, it is important to distinguish between energy reduction and energy efficiency. An energy reduction means a drop in total energy use. In contrast, energy efficiency […]
Behaviour change interventions are often planned and evaluated as simple, linear processes of change. Snowden & Boone (2007) suggest that cultural change, amongst other, requires an understanding of complexity and how this impacts on decision making (see figure below). They called this the Cynefin Framework. A complex system is noted to have the following characteristics
Models of Behaviour What is important to understand about models is that each has their own assumptions, which, like in economics, rarely hold true. These models are useful to explain underlying factors that influence behaviour; however there are multiple external factors that may also be in operation at any given time, with only some models
Behaviour change, merging the fields of sociology and psychology, is becoming an increasingly important area of research and action. Simply put, household sustainability behaviour change projects aim for a target group to take up more sustainable behaviours. The complexity of behaviour change lies in the difficulties in changing behaviours, as opposed to raising awareness for
